Is Blogging Effective? Likely Not.

Is blogging an essential or unimportant piece of an effective social media campaign?

Although the reading for this assignment would indicate otherwise, I believe that blogging could be an unimportant piece of an effective social media campaign.  To be honest, I cannot remember the last time I read a blog, whether it be for an individual or business.  I personally believe it is more important to focus on the various social media channels and developing unique content for all.   With ever decreasing attention spans, reading long form content is a bore!   Convince me otherwise!  Comment below with your thoughts.